Divided Back

The Gymnasium, St. John's University, Collegeville, Minn.

The Gymnasium, St. John's University, Collegeville, Minn. (back)

This 1907 picture postcard published by E.C. Kropp, Milwaukee, is an early example of the divided back. A few countries still did not permit messages on the back of postcards, so the space allotted to messages was small at first.

This is a colorized version of a black-and-white photo. The printing process used by Kropp and many other postcard publishers of the time was chromolithography. At least five colors of ink were used to produce this card.